A market leader
in financial communications and strategic PR
in financial communications and strategic PR
Trust
Reputation
Influence
About us
ЕМ
EM is an international consulting company specializing in financial communications, investor community relations (IR) and strategic public relations (PR).
We provide services according to international standards and in compliance with the best market practices. We are trusted by corporations, leading investment banks and funds, as well as new economy companies – those who are focused on growth and innovative approaches combined with classic communications.
Our clients share our approach, values and way of thinking. We are chosen by those who adhere to the principles of responsible business practices, sustainable development, openness and professionalism.
EM in numbers
years of track record in the markets of Russia, the CIS, Europe, Asia, the US and the Middle East
PR and IR consultants — our team includes former journalists, top managers, and in-house specialists from major companies
clients — leading Russian and international companies in key economic sectors
billion — the volume of transactions we have advised on — more than any other communications agency in our region
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Our offering
We are a one-stop shop for our clients. We provide a full range of communications solutions: strategic, financial and international communications, as well as reputation management.
We develop customized formats and select the most effective tools for engaging with key audiences: media, investors, partners, regulators and other stakeholders.
We create a unified communications framework. We coordinate key messages for all target audiences and align the approach with the client's internal teams for seamless strategy implementation.
We flexibly adapt our services to the specific needs of each market and business objectives, assessing risks in advance and considering all possible nuances. Our goal is long-term impact.
We maintain strong relationships with journalists and editors from leading Russian and international media outlets, constantly expanding our contacts and capabilities. This helps us offer the most effective solutions and accurately assess potential risks when developing scenarios for our clients.
We resolve issues in positioning Russian businesses and individuals abroad in line with the current global agenda.
Our services
Financial Communications and Investor Relations
International Communications
Media Relations
Special Situations and Crisis Management Strategies
Support for restructuring processes
Communications management in regard to shareholder conflicts as well as litigation/legal proceedings
Support in special situations and complex transactions/
minimization of communication risks
Development of scenarios and tools for protecting and
restoring a company's reputation in the face of negative publicity or market turmoil
Communications management in regard to shareholder conflicts as well as litigation/legal proceedings
Support in special situations and complex transactions/
minimization of communication risks
Development of scenarios and tools for protecting and
restoring a company's reputation in the face of negative publicity or market turmoil
Media positioning and key message development —
formulating the company's narrative for financial, business and industry media
Building and maintaining media relationships – working with leading journalists, editors and industry observers in Russia and around the world, including in international markets
Working with opinion leaders and analysts – establishing contacts with independent experts and commentators to strengthen the company's position in the public arena
Media calendar development — planning the release
of materials around important corporate events (reports, deals, announcements, roadshows), as well as aligning media activity with IR objectives
Media training for key speakers — preparing for interviews, public speaking, and media interactions
Media analytics and monitoring — tracking publications,
assessing tone and impact on the company's perception among key audiences
formulating the company's narrative for financial, business and industry media
Building and maintaining media relationships – working with leading journalists, editors and industry observers in Russia and around the world, including in international markets
Working with opinion leaders and analysts – establishing contacts with independent experts and commentators to strengthen the company's position in the public arena
Media calendar development — planning the release
of materials around important corporate events (reports, deals, announcements, roadshows), as well as aligning media activity with IR objectives
Media training for key speakers — preparing for interviews, public speaking, and media interactions
Media analytics and monitoring — tracking publications,
assessing tone and impact on the company's perception among key audiences
Providing authoritative guidance on best IR
practices and strategies
Promotion of products and projects in foreign markets: adapting positioning and creating a strong corporate profile for international audiences
Communications support for GR/lobbying campaigns
Assisting in building strong relationships with the investment community in Russia and abroad through traditional and newly emerging channels
Providing investors with a comprehensive understanding of the markets of the client's business activities
practices and strategies
Promotion of products and projects in foreign markets: adapting positioning and creating a strong corporate profile for international audiences
Communications support for GR/lobbying campaigns
Assisting in building strong relationships with the investment community in Russia and abroad through traditional and newly emerging channels
Providing investors with a comprehensive understanding of the markets of the client's business activities
Full communications support for capital market projects (IPO, SPO, M&A, bond issuance, share buybacks, delistings and other types of transactions)
IR strategy development and promotion of the company's investment case to all investor audiences
Support for the publication of financial statements and information disclosure
Company and/or its management public profile building, as well as corporate reputation management
Perception study among the investment community in Russia and abroad
Facilitating strong relationships with the investment community through traditional and newly developing digital channels
Corporate materials development (website, press releases, presentations) and management of investor social media platforms
Investor education into the client's investment case
IR strategy development and promotion of the company's investment case to all investor audiences
Support for the publication of financial statements and information disclosure
Company and/or its management public profile building, as well as corporate reputation management
Perception study among the investment community in Russia and abroad
Facilitating strong relationships with the investment community through traditional and newly developing digital channels
Corporate materials development (website, press releases, presentations) and management of investor social media platforms
Investor education into the client's investment case
Our Services
- Full communications support for capital market projects (IPO, SPO, M&A, bond issuance, share buybacks, delistings and other types of transactions)
- IR strategy development and promotion of the company's investment case to all investor audiences
- Support for the publication of financial statements and information disclosure
- Company and/or its management public profile building, as well as corporate reputation management
- Perception study among the investment community in Russia and abroad
- Facilitating strong relationships with the investment community through traditional and newly developing digital channels
- Corporate materials development (website, press releases, presentations) and management of investor social media platforms
- Investor education into the client's investment case
- Providing authoritative guidance on best IR
- practices and strategies
- Promotion of products and projects in foreign markets: adapting positioning and creating a strong corporate profile for international audiences
- Communications support for GR/lobbying campaigns
- Assisting in building strong relationships with the investment community in Russia and abroad through traditional and newly emerging channels
- Providing investors with a comprehensive understanding of the markets of the client's business activities
- Media positioning and key message development —
- formulating the company's narrative for financial, business and industry media
- Building and maintaining media relationships – working with leading journalists, editors and industry observers in Russia and around the world, including in international markets
- Working with opinion leaders and analysts – establishing contacts with independent experts and commentators to strengthen the company's position in the public arena
- Media calendar development — planning the release
- of materials around important corporate events (reports, deals, announcements, roadshows), as well as aligning media activity with IR objectives
- Media training for key speakers — preparing for interviews, public speaking, and media interactions
- Media analytics and monitoring — tracking publications,
- assessing tone and impact on the company's perception among key audiences
- Support for restructuring processes
- Communications management in regard to shareholder conflicts as well as litigation/legal proceedings
- Support in special situations and complex transactions/
- minimization of communication risks
- Development of scenarios and tools for protecting and
- restoring a company's reputation in the face of negative publicity or market turmoil
Our clients
EM's clients include leading Russian and international companies in key economic sectors.
Our experienced team is trusted to handle the most complex cases and challenges in a constantly changing market environment.
Our experienced team is trusted to handle the most complex cases and challenges in a constantly changing market environment.
Our Presence
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Moscow
EM Connect
We implement local and international projects from Russia, the Middle East, and other global hubs.
Our advantage lies in combining global reach with a deep understanding of local specifics.
We ensure effective communication campaigns in Russia, the CIS countries, the Middle East, China, Central Asia, and other developed and emerging markets.
We are a powerful international team of professionals:
IR and PR specialists with extensive experience
investment bankers
top managers and board members from a range of large public companies
former journalists
financial analysts
Managing Partners
Denis Denisov
Anna Vasilenko
Andrey Braginsky
A strategy consultant with more than 20 years of experience in international corporate and financial communications, as well as reputation management. Denis held senior communications positions at Citigroup and ABB, and has over 15 years of extensive experience in the financial, technology and public sectors, as well as political communications and journalism.
He advises business leaders in the CIS and Eurasia on strategic communications in areas including capital raising (debt and equity), complex transactions (mergers and acquisitions, divestitures and management buyouts), restructurings, delistings and redomiciliations, crisis management, litigation and shareholder conflicts, as well as market entry and international government relations.
The CEO of EM, Anna has held senior positions for more than 25 years at major companies and leading investment banks, including Credit Suisse, Renaissance Capital, Lukoil, Rusal and the Moscow Exchange.
She is a lecturer and instructor at the Skolkovo Moscow School of Management in the "Financial Communications and IPOs" program (Executive MBA program). She has advised more than 80% of the companies entering into IPO transactions on the Moscow Exchange over the past 15 years.
She is a lecturer and instructor at the Skolkovo Moscow School of Management in the "Financial Communications and IPOs" program (Executive MBA program). She has advised more than 80% of the companies entering into IPO transactions on the Moscow Exchange over the past 15 years.
Anna serves on the boards of directors of major Russian companies, and her work was recognized in 2025 with the "Best Independent Director" award.
She advises top management, CEOs and company owners, on capital raising and deal structuring, business management, stakeholder communications and corporate governance.
She advises top management, CEOs and company owners, on capital raising and deal structuring, business management, stakeholder communications and corporate governance.
Andrey has more than 25 years of experience in communications and investment banking. He was a member of the board of directors at Renaissance Insurance Group and managing director of the Moscow Exchange. He built the exchange's communications division as a public company and made a significant contribution to the development of the Russian stock market.
Andrey worked at VTB Capital, Renaissance Capital and ING Barings. He led communications for the 2014 Sochi Olympic bid, as well as public and investor relations for MTS. He has been repeatedly ranked among the "Top 1,000 Russian Managers." Campaigns implemented under Andrey's leadership have been recognized with honors such as the Silver Archer, SABRE, Effie and IPRA Golden World Awards. He is a certified director of the Institute of Directors (IoD).
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We work equally effectively in a variety of scenarios: from providing live support for significant market transactions to responding to crises and special situations, as well as conducting regular communications support for established or growing businesses.
We have the resources and ability to scale our team, creating customized tracks and attracting the necessary competencies for each project, while maintaining quality, a strategic approach and consistent results.
We are distinguished by our flexibility, precision and strategic approach to any task.
Contact Information